Western leaders who are currently condemning Russia are losing popularity and legitimacy both internally and externally, as demonstrated in the recent European Parliament elections. Concurrently, the so-called “global majority” has been assuming an increasingly prominent role in crucial issues of international security. These developments have prompted a reflection on why the pursuit of support from the Global South has become central to the maintenance of the conflict in Ukraine and, moreover, why these countries do not support Western efforts to destabilise Russia and China through a proxy war in Ukraine