One ad used an antisemitic slur and accused Jews of lying about climate change to sabotage European industry, featuring an AI-generated image showing sinister men at a table surrounded by gold bars with a Star of David behind them.
By David Swindle, The Algemeiner
The nonprofit group Ekō has released research showing that the social media platforms X and Meta approved advertising featuring hate speech against Jews and Muslims that was geared toward users in Germany in the lead-up to the country’s federal elections on Sunday.
The organization submitted 10 German-language ads intended to reach German voters before the election. Meta approved half of the proposed ads while X allowed all 10. Ekō canceled all approved ads before they could appear on the sites.
The five approved for publication on Meta referred to Muslim immigrants as a “virus,” “vermin,” “rodents,” or “rapists” and advocated for them to be sterilized, burnt, or gassed.
Another Meta-approved ad called for arson attacks against synagogues in order to “stop the globalist Jewish rat agenda.”
“Our findings suggest that Meta’s AI-driven ad moderation systems remain fundamentally broken, despite the Digital Services Act (DSA) now being in full effect,” an unnamed spokesperson for Ekō told TechCrunch.
They added that “rather than strengthening its ad review process or hate speech policies, Meta appears to be backtracking across the board.”
Meta spokeswoman Lara Hesse provided a statement to TechCrunch in response to Ekō’s findings, noting that “these ads violate our policies. None of them were published and our systems detected and disabled the advertiser’s page before we became aware of this research.”
The statement argued that “our ads review process has several layers of analysis and detection, both before and after an ad goes live. We’ve taken extensive steps in alignment with the DSA and continue to invest significant resources to protect elections.”
Ekō’s report said that all of the ads “broke Meta and X’s own policies, and several may have also breached German national laws. Meta rejected five ads on the basis that they may qualify as social issue, electoral or politics ads, but they were not rejected on the basis of hate speech or inciting violence.”
In addition to green-lighting the five ads allowed by Meta, X approved and scheduled five more, according to the study. These labeled immigrants as rodents and said that Muslims were “flooding” Germany in order “to steal our democracy.”
Another ad used an antisemitic slur and accused Jews of lying about climate change to sabotage European industry. This ad also included an AI-generated image which featured sinister men at a table surrounded by gold bars with a Star of David behind them.
Researchers used OpenAI’s DALL-E and Stable Diffusion to create the AI imagery included with each ad. One image featured immigrants crowded into a gas chamber while another showed a synagogue on fire.
One X-approved ad specifically targeted the Social Democratic Party of Germany (SPD), accusing the center-left party of wanting to allow 60 million Muslim immigrants into the country.
One more ad allowed by X urged for the killing of Muslim rapists and claimed that leftists sought “open borders.” While Meta took as much as 12 hours to approve the submitted ads, X scheduled the ads instantly.
The Sunday election saw an 83.5 percent voter turnout, the highest level seen since Germany reunified in 1990. The center-right Christian Democratic Union (CDU) and its sister party Christian Social Union (CSU) won with 28.6 percent of the vote.
The far-right Alternative for Germany (AfD) came in second with 20.8 percent.
X owner Elon Musk had previously endorsed the populist-nationalist, anti-immigrant party, saying in a livestream on his platform that “only AfD can save Germany, end of story, and people really need to get behind AfD, and otherwise things are going to get very, very much worse in Germany.”
SPD came in third with 16.4 percent of the vote, followed by the Green Party with 11.6 percent.
“Our findings, alongside mounting evidence from other civil society groups, show that Big Tech will not clean up its platforms voluntarily,” the Ekō spokesperson said.
“Meta and X continue to allow illegal hate speech, incitement to violence, and election disinformation to spread at scale, despite their legal obligations under the DSA.”
The report from Ekō stated that “at the core of the problem is these platforms’ toxic business model – one dependent on digital advertising revenue and fueled by engagement, no matter the cost.”
The report explained that the websites’ systems “are built to maximize attention and revenue, creating little incentive to curb hate speech, disinformation, or incitement of violence.”
According to research released last month by the Anti-Defamation League, 6.2 million people in Germany “harbor elevated levels of antisemitic attitudes,” totaling 9 percent of the population and positioning the European nation with one of the lowest levels of antisemitism globally.
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